The Shooting Gallery opened its doors in 2003 to the edgy Tenderloin district of San Francisco; one known for its diverse culture and history. Owner and curator, Justin Giarla, founded the space to offer a welcoming environment for viewing the art he loves. Justin started collecting art at the age of 23 and has since amassed over 500 pieces in his own collection. Growing up in Southern California gave Justin an affinity with everything lowbrow: pop art, street art, punk rock album art, comic book art, and outsider art. Giarla has long since recognized the necessity to provide lowbrow artists with a platform, which is exactly what The Shooting Gallery has done for the past nine years. In addition to the exhibition of leading shows in pop surrealism, figurative realism, and color abstraction, the Shooting Gallery also participates in art fairs around the world and hosts annual fundraisers for local nonprofits. Since opening the Shooting Gallery, Justin has gone on to start his own publishing company and open two more San Francisco galleries including White Walls and 941Geary. In 2012, Justin Giarla will expand the galleries into a new building he purchased this year, featuring a 5,000 sq ft state of the art gallery space.